The End of B2B Marketing As We Know It
Your buyers don’t need more marketing. They need clarity. They need insight. They need someone who understands their challenges and can help them solve them.
Trends
Dive into the world of ever-evolving trends – reliable source for what’s hot and happening now. From fashion fads to tech innovations and viral moments, we have our finger on the pulse of the culture, bringing you timely insights and deep dives into the phenomena shaping our world.
3 posts
The Revenue Revolution: Redefining Sales Enablement for 2025
The transition to revenue enablement represents more than a trend—it's a strategic imperative. Organizations that embrace this shift, leveraging both human expertise and AI capabilities, will be best positioned to achieve sustainable growth in 2025 and beyond.
Enablement Trends: Shifting from Sales Enablement to Revenue Enablement
While sales enablement focuses mostly on the sales organization, revenue enablement is about improving all customer-facing teams across the entire buying journey.